Age: 55 - 75
Work: Retired (or soon to be)
Family: Married, 3 kids
Location: Midwestern United States
Description
The Williams family is quickly moving towards retirement. While they are fairly frugal with their finances, they haven't always invested for retirement like they should have. This is primarily due to their lack of financial knowledge in their earlier years.
Personality
Technology
- The Williams aren't very comfortable using new technology. While they can figure out things like Zoom, it sometimes takes them awhile.
- The prefer to do things the old fashioned way when possible.
- Don't want to have to worry about having enough money for retirement.
- Create a big enough security blanket so they can do the things they have always wanted to do.
- Create a holistic plan for their retirement so that they can use it to further causes they care about.
- Spend more time with the people they love.
- Investments can be very confusing at times and they like to understand things before making decisions.
- Not being able to talk to people directly or having to do all communication over Zoom.
- The advisors they have worked with in the past have been too formal and haven't been able to build a deep relationship.
The Williams are entering their last few years of work before they transition into retirement. While in the last decade or so they have been very smart with their finances, things weren't always that way. They have always been more savers than spenders, but they didn't always optimally invest their savings to maximize its growth. Because of this, they have had to work hard these last few years to make sure they are able to comfortably retire without having to constantly worry about finances.
The Williams have also been burned by financial advisors in the past. They have had a few different advisors over the course of their lives. Some have been okay, but others haven't seemed very trustworthy. Several have seemed to care more about their own financial success than that of their clients. Because of this, the Williams are very careful about who they trust. They believe that their advisor's value matter even more than their general financial knowledge.
While the Williams have several things they want to do and enjoy in retirement, they are more concerned about how they can use their retirement years for the good of others. They have several causes they care about and are looking at how they can maximize the impact of both their time and their finances. Because of this, they are looking for an advisor who can help them create a holistic life plan, not just a financial plan. They know that there will be a period of adjustment in retirement so they value an advisor that can walk through that stage of life with them.
How True Wealth solves The Williams' Problems
- Everyone at True Wealth has values similar to the Williams, which makes them feel safe and gives them confidence.
- The financial advisors at True Wealth explain complex financial topics in easy to understand ways which helps the Williams feel empowered.
- The True Wealth team is always accessible and has high attention to detail which makes the Williams feel truly cared for.
Websites & Resources
- Dave Ramsey
- Financial advisor
- Local news
Influences
Each other
Children
Close circle of friends
Parents / other family members
Pastors / other influential community members